How to conduct surveys in museums and cultural venues?

Study of audiences

Audience surveys are surveys using multiple methodologies targeting customers, visitors, spectators, viewers. They address the physical or virtual visiting habits of people on a cultural or artistic offer. They provide a detailed portrait of visitors, their expectations and habits.

These surveys reach:

• measure the profiles of the audiences and the change of their respective weight,
• analyse the behaviour and motivations of visiting patterns,
• anticipate demand and expectations,
• to provide simulations of visitor numbers at the sites.

Behavioural surveys

Our survey institute mobilises regional, national and international panels, all audiences, to survey the population on broader themes. We survey onemerging practices and tastes (such as new places to visit, new scenographies, new music, new technologies married to art and culture). It is also possible to go and meet the visitors on the cultural site (in museums for example). The use of round tables allows a qualitative survey approach to all these subjects. We frequently work with specialised firms, with architects, with museographers, with scientists and historians in order to enhance cultural venues.

Cultural questionnaires

The questionnaires are administered to visitors, usually face-to-face, or self-administered (after distribution on site).
The questions address the themes that are important to the user: programming, information, reception, scenography, space management, accessibility, pricing, etc.

Arts and cultural sectors

Our SYMBIAL institute proposes to explore the functioning and the needs of the actors of the cultural sectors. Economic difficulties, professional practices, employee requirements, and the structuring of professions are all subjects addressed in our studies. Our partnership with representative bodies and public authorities helps to facilitate the collection of surveys and to enhance the value of the lessons learned.

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