SYMBIAL is an independent marketing research institute
The fundamentals of an investigation
The surveys are precisely targeted, statistically reliable, more economical than face-to-face.
SYMBIAL has been using powerful and flexible tools for several years. They allow the same online interface to be used for face-to-face, telephone and web surveys.
We share these tools, our methodologies, the conduct of surveys, the speed of execution, the deliverables with our partners.
Ad hoc studies
Adapted to specific targets
Examples: Pre-test of a new operation, evaluation of expectations, etc.
The targeting of respondents, their number, the schedule, the entire questionnaire
Are totally decided by you.
National surveys for all audiences
Examples: current societal issue, national customs, evaluation of a practice, etc.
Your questions are integrated into a multi-advertiser questionnaire, the planning is common, your answers are known only by you.
Accuracy of surveys:
Depending on the number of respondents, we obtain a confidence interval in which the statistical “truth” of each question lies:
|Intervalle de confiance|
(à 95% de risque d'erreur)
Awareness of a region, a site
Image, identity, values
Visiting habits, motivations
Comparison of values of competing territories
Buying habits and motivations
Frequentation of competing brands
Distinctive values of brands and distributors
Comparative use of different modes of travel
Advantages – disadvantages of offers
Use of different payment methods
Use of specific applications
Security, fears, biometrics
Attractiveness of new banking practices
Image and satisfaction of existing products
Interest in ecological, patriotic, qualitative arguments
Issues for future needs
Terms of information and choice of products
Sensitivity to health and environmental aspects
Our polling institute has acquired expertise or, at the very least, good knowledge in many economic sectors.
For example, in the field of transport, our institute for marketing studies conducts questionnaire surveys of travelers (by train, plane, bus and tram).
Our surveys can also address new modes of travel, in particular what are known as soft modes of transport (classic bicycle, scooter, e-bike, etc.) in order to enable operators and management unions to better meet the needs of users.
Click here to discover our offer of face-to-face, telephone and online surveys
Click here to find out more about group meetings and semi-structured interviews
Click here to understand how a representative panel survey works, France or other countries
Interest in an innovation, a concept
Advantages, disadvantages, obstacles, fears, expectations
Health habits and behaviors
Frequency of consultation, purchases
Interest in development, barriers to change
Location, type, uses
Notoriety and image of the community
Satisfaction and expectations
FASHION AND LUXURY
Favorite brands and tours
Expectations for improvements
Interest in an innovative solution
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